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Zhang Ze didn't know what price he had paid for it, but as a result, many media outlets went crazy promoting his new comic "Football Heart".
A few days ago, when mentioning "Football Heart", it would be compared with Su Rui Chen's "Slam Dunk", although the final result was that "Slam Dunk" would be overwhelmingly crushed by "Football Heart". However, now there is only news about "Football Heart" everywhere.
Promotion is a very important link, don't you see that the early stage of "New Chat Room" relied on its massive promotional power to almost surpass "Huang Yu's Journey to the West", but in the end, the quality of "Huang Yu's Journey to the West" was excellent and gradually pulled away.
But this also shows the power of propaganda.
This is Zhang Ze's secret weapon, using publicity to crush Su Rixing. At that time, it may not even be necessary to compare, because at that time "Football Heart" and "Slam Dunk" will not be on the same level.
Zhang Ze's method was extremely powerful, in fact he had already used this method to take down many cartoonists before, and climbed all the way to become a top-notch cartoonist. However, this time Zhang Ze chose the wrong opponent.
Su Shuai listened to Ma Jun's narrative and coldly laughed "Actually daring to compare propaganda with me?"
He rose to fame through propaganda, using "The First Intimate Contact" to hype up "Ordinary Person's Cultivation Manual".
When "Journey to the West" was released in reality, it was because "Feed - Come out" was selected as a junior high school textbook and exploded in the media to get more publicity.
When "Sherlock Holmes" was released, the entire crew promoted it, and more than 100 stars jointly recommended the book on Weibo.
When "Huang Yu" was released, a 90-second promotional video was made at a great cost. These are all bloody examples, and Zhang Ze actually dared to compare publicity and hype with Su Xingchen!
"Xiao Si, why aren't you worried at all? At this rate, your 'Slam Dunk' will be forgotten by others."
"Don't worry, it's impossible for me to be forgotten. Even if 'Football Heart' becomes popular, there will still be people who will occasionally take out my 'Slam Dunk' and step on it from time to time. The popularity of 'Football Heart' has a little bit of help for 'Slam Dunk', but I don't like being in such a passive position." Su Rui Chen's eyes flashed with a hint of cold light.
"Where is Xiao Si going?"
"I will use actual actions to tell him that not only are his works not as good as mine, but also in terms of publicity and hype, he is not as good as me."
The previous promotion of "Huang Yu Xiyu" was suppressed by "New Liaozhai" and did not make a sound until the end, when a 90-second promotional video and a counterattack from "Huang Yu" were released.
Although this is a plan discussed by Su Xichen and Yu Qiyuan, having learned from the previous lesson, Su Xichen does not want to be suppressed again.
There's a saying that the best way to defeat an opponent is to first praise him to the sky, let him be happy for a moment, and then make him fall harder!
But Su Zhaocai prefers to crush from head to toe, which should be the so-called otaku soul burning.
Su Rui arrived at the company without stopping, and reached an agreement with Wang Ni. In terms of comic promotion, they will definitely keep up. Wang Ni will take care of the side of Huaman She.
Then he met with Yu Teng, the deputy director of the station, and Tang Xing, the boss of Xingyue Studio. I don't know what Su Shicen discussed with these two people, but judging from the smile at the corner of his mouth, the final result was very satisfactory to him.
The second day Zhang Ze unfolded the propaganda, the storm of "Football Heart" became more and more intense. This feeling was as if the entire Huaxia had only one comic called "Football Heart", which first grasped the direction of the media.
This feeling is like fighting, can't lose momentum even if you can't win, momentum must be strong.
Originally, the media generally believed that "Slam Dunk" was not a match for "Football Heart", and with Zhang Ze grasping the direction of the media, it became even more dangerous.
This morning Su Xian didn't make a sound...
On the third day, the promotion of "Football Heart" not only did not weaken, but instead increased in intensity. Zhang Ze accepted interviews from various newspapers and magazines, with only one theme: his "Football Heart" would definitely soothe the hurt feelings of basketball fans and make them forget about basketball to like football.
Articles with titles like "The Best Sports Cartoon of China: Football Heart" and "Football Heart Explodes Your Passion" have emerged one after another.
This day Su Shiyan was still quiet...
On the fourth day, Zhang Ze's road was really wild and he even went further to appear on various TV stations' live interview programs. Although these programs were not the flagship programs of each TV station, one by one program accumulated, and the effect of promoting his work was extremely good.
"Football Heart" is like a wildfire, and now the streets are discussing not whether Su Rixing can draw good comics or whether "Slam Dunk" can be successful, but how good Zhang Ze's "Football Heart" is and whether it can surpass his previous works.
This phenomenon made Zhang Ze feel complacent, although he had used this trick before, but only this time was the most thorough, because Su Shicen's popularity was higher than his previous opponents, and ordinary publicity could not surpass Su Shicen's popularity.
He's already used to being on the headlines of newspapers, after all, he is a top-notch cartoonist, and it's common for him to be on the headlines, so there's no need to put in any effort.
However, it takes some effort to get an exclusive interview with a newspaper or magazine, but he has been famous for many years and is familiar with the editors-in-chief of some newspapers. Getting together for a meal and securing an exclusive interview is not a problem at all.
If you are a very famous star, the newspaper will beg and cry to give you an exclusive interview, because this can increase the sales of the newspaper. Just like Su Rui Chen, with her current fame, it is very easy for any domestic newspaper to get an exclusive interview.
But if it's a lesser-known star who wants to use the media to boost their fame, they have to pay some price.
For example, Zhang Ze is a top-notch cartoonist, but his fame is not as great as Su Yuchen's. This is a typical case of "works are popular, but the person is not".
This kind of example is not uncommon in the previous world, how many people know about this author? But his works are extremely well-known. "The Legend of the Great Entrepreneur" was once the pinnacle of entertainment, and "Super Player" was also an exceptionally popular online game.
As for the fourth day, he went on some TV shows for live interviews. Although these shows were not top-notch, Zhang Ze paid a considerable price for it. On the fourth day, Su Xingchen still had no movement.
Just as Zhang Ze was feeling complacent, thinking that Su Xichen was just a fish on the chopping board that couldn't move, news came from CCTV's flagship interview program "Artistic Life" on the fifth day - this episode's guest is the most talented person in China!
In the previous life on Earth "Art Life" was also a flagship interview program of CCTV, and this world is the same, although the host is not Zhu Jun, but the influence of this program is not weak at all.
"What's Art Life" is a place where all the big shots are, and Zhang Ze really wants to go up, but he doesn't have the qualifications, even if he uses some connections, he can't get in!
Huaxia has a lot of geniuses, such as high school exam geniuses, math geniuses, literary geniuses and so on, but the one who is called the most genius is only one person - Su Shicheng!
The title of "the most genius" is originally a very pretentious title, the genius itself is an elite among humans, and it still needs to add a "most" in front of it. The word "most" obviously means the strongest and the most powerful, so the three words "the most genius" represent the most powerful one among geniuses.
This title is indeed a hated title. Some people in their hearts feel disdain for the title of Su Rixian, but there isn't one person who dares to openly stand out and oppose it.
What can you use to oppose? Unless you can also write books like "Sherlock Holmes" or "The Flood" at the age of 15, causing an equal sensation, otherwise it's completely incomparable.
Under Zhang Ze's jealousy, Su Xichen stepped onto the stage of CCTV's "Art Life".
Su Shichen can board "Art Life" because of You Teng, this deputy stationmaster's strong recommendation. Of course, if Su Shichen himself didn't have the ability, then no matter how strongly recommended he was, it would be useless.
Su Shi Chen was originally not fond of accepting interviews, especially live ones. Unbeknownst to Yangcheng TV station, they had invited him multiple times to be on their show, but Su Shi Chen kept rejecting them with the excuse that he was busy creating content and didn't have time.
However, this time was an exception. Su Xincheng took the initiative to request it. The reason is that Zhang Ze wanted to crush "Slam Dunk" with propaganda and hype. Going on "Art Life" was just Su Xincheng's first counterattack, and there was a second wave of publicity waiting for Zhang Ze, also letting Zhang Ze taste the feeling of being crushed by propaganda and hype!
The lights in the auditorium flickered and the program began with a round of applause!
"Hello everyone, I'm your host Peng De. Welcome to the new episode of 'Artistic Life'. I won't waste any more of your time with my old face, I believe you're all here for today's guest, please welcome our talented author Su Shi Chen."
Debut is indispensable for applause——
"Ladies and gentlemen, audience in the venue and TV viewers at home, hello! I am Su Shicheng. The 'Su' in my name is 'Su', the 'Shi' is 'Shi', and the 'Cheng' is 'Cheng'. This way of introducing his name won a burst of laughter from the audience."
The living room is very simple, with a pair of sofas facing each other and a glass coffee table. On the table there are two cups of tea, it's unknown whether they can be drunk or not. Anyway, in all these years, Su Xichen has never seen anyone drink them, nor does he know if the tea has been changed...
"Suxi Chen's Su, Suxi Chen's Xi, Suxi Chen's morning, haha, the opening remarks of a writer are just different." Peng De said "The most talented in Huaxia, the youngest screenwriter, the youngest deputy director and so on, these titles are worn by one person, I believe no need for me to introduce more, right?"
"In fact, I'm a fan of Fu," said Peng De. "To be honest, I really can't believe that a 15-year-old kid could write reasoning novels like 'The Sherlock Holmes Collection' and 'Murder on the Orient Express'."
"You're too kind"
"Not long ago, you announced a stunning news that you would switch to drawing comics, and the theme is basketball. Many people said that you made such a choice just for money, I think there must be some misunderstanding." Peng De's way of speaking is really great.
"Do you believe that I drew basketball comics to save Chinese basketball?" Peng De's brain was stuck, how could he respond to this topic? If he said he didn't believe it, Su Rui Chen would lose face. If he said he believed it, that would be too ridiculous. What should he say?
Peng De was in a difficult situation, and Su Ruichen smiled and said, "Just kidding, I'm not that great, nor do I have the ability to save Chinese basketball with my own strength. Not far from my home, there is a basketball court where many people play basketball every day, sweating profusely. Although I don't particularly like playing basketball, watching others fight for the ball and strive for every point, seeing them sweat under the sun, it's really a great feeling."
"Every time I get tired of writing, I go to watch these young people's intense competitions. Being young is really great." Su Xichen's tone, typical of an old man, turned the scene into a sea of laughter.
"But because of the FIBA World Cup, the basketball court near my home became empty and I couldn't see that kind of passion anymore. That's why I created 'Slam Dunk', hoping that people who read this manga can regain their lost enthusiasm!"
Wow! Peng De led the applause... (Please search 5du5 for more updates!)