"Whatever, I'll go buy it for dad tomorrow. Wonder if the bookstore has it?" Fang Li thought that this kind of unknown book, ordinary bookstores definitely don't have it, maybe only those large bookstores would have it, he's already prepared to go check out the city's largest bookstore tomorrow.

  The trailer for "Huang Yu" is the result of a month's work by Xing Yue Studio, one of China's top special effects studios. One and a half minutes of footage in just one month speaks to its high production value.

  Generally speaking, books don't get this kind of treatment. To be more accurate, all books except "Huang Yu" are not treated like this.

  In his past life, James Cameron said when filming "Titanic 3D": 3D animation special effects are scarce talents, earning two to three thousand yuan per second.

  This is still in dollars and it's still about how much you can earn. The quote isn't something that can be reached with just two or three thousand dollars per second.

  Although the trailer of "Huang Yu" is not a 3D movie special effect, it is also similar. In addition, the entertainment industry in this world is developed, and the price is also rising with the tide. Therefore, the 97-second trailer of "Huang Yu" has already cost more than 1.5 million soft sister coins.

  Good is good, nice is nice, but this price isn't ordinary at all.

  What price can a general publishing house afford to pay for promotion?

  Of course, this is just the cost of making the trailer itself and does not include the cost of airing it on TV.

  This trailer was broadcast on CCTV and not just one channel.

  CCTV-1, CCTV-3 and CCTV-8 have all aired trailers for "The Great Journey".

  It premieres at 13:00 from Monday to Sunday and rebroadcasts at 23:00. It's worth noting that CCTV's advertisements are calculated by the second, similar to those on Earth in past lives, but with even higher prices.

  The most important first broadcast time is still prime time, and the price can reach 1 million yuan for just 5 seconds. The trailer of "Huang Yu" is 97 seconds long, and the cost of advertising alone is not something that ordinary publishers can afford, let alone the special effects which cost 15 million.

  Because Su Rensheng's "Huang Yu" is the background of CCTV's big play "Journey to the West in Huang Yu", it means that "Huang Yu" this book became popular, and it also benefits "Journey to the West in Huang Yu". So CCTV supported and invested without hesitation. That's why this 15 million yuan worth of book advertisement has investors.

  However, this effect is still very obvious. This video was cut by someone to Douku Video Network. As the world's largest online video website, Douku Video Network has a lot of traffic.

  One hour click rate exceeded one million, directly put on the homepage by website management, as a result, the click rate became even more crazy, directly breaking through to ten million, netizens left messages in droves.

  "My god, I'm shocked! I thought it was a movie trailer, but in the end, it's just an announcement? Have I fallen behind, when did trailers become popular?" —— Shi Yu

  "This video is totally a scam, I thought it was some movie trailer too, and I was thinking, what good fortune, just from the preview, I had a feeling it was going to be an epic film, this movie must be an epic film, but damn it threw me into a pit! The preview was just one book, just one book, do you have to do this?" - Teasing my husband

  "The old master pinched his fingers and calculated, this must be a masterpiece" - A big lazy cat

  "I'm shocked, I'm really shocked! This is something that I absolutely must support, it's a heavenly masterpiece that defies the heavens!!" - Ranshu

  "Fellow Taoist friends, who knows what the fourth and fifth catastrophes of heaven and earth mentioned in Journey to the West are? I'm eager to know!!" - Grumbling Cat

  "I don't know, but I do know one thing - this book is the background of 'Journey to the West in the Desolate Era'. Who knows when this TV series will be broadcast?" — Ao Qiang Guo

  "Your information is outdated. 'Journey to the West: The Demons Strike Back' was directed by Tsui Hark, now renamed as this." - A big lazy cat

  "Just by this 'Huang Yu' and this trailer, I will watch this new version of Journey to the West!!"

  Yu Qiyuan actually wanted this effect. Although "Huang Yu Xi You" is now famous, the reputation is very poor. It's time to regain the reputation, and "Huang Yu" is the first card to be played.

  The next day, Fang Li got up early to buy "Huang Huang" for Lao Fang Suo. He directly came to the largest bookstore in this city. The opening time of the bookstore was 8:30, and now it was only 8 o'clock, still half an hour away. Generally speaking, there should be no one at this time, but now it was crowded with people.

  This feeling is like ancient times when the government opened granaries to distribute food, and those starving refugees rushed to grab the grain.

  "Hey, brother, why are there so many people in the bookstore? Is it on sale today or something? Even if it is, it's not that exaggerated!" Fang Li handed him a cigarette.

  "Ah, thank you." The man took the cigarette and said, "You don't know yet, all of these people are here to buy books."

  "Is buying a book such an urgent matter?" Fang Li was puzzled, having never seen any book that could cause such a commotion, not even those by top authors.

  "It was just yesterday's advertisement for 'Huang Huang', you don't know that as soon as I saw this advertisement, I thought this book is a classic. If it had been on sale yesterday, I would have rushed over, but unfortunately, it only started selling nationwide today, so I came early this morning. I also thought that only I was the one who could spot treasures, but I didn't expect there to be so many people here already." Fang Li heard the young man's words and knew he was out of touch, it seemed that 'Huang Huang' was quite famous after all, otherwise it wouldn't have caused such a big commotion.

  You have to act fast if you want to buy this book, I heard that only 500,000 copies were available for the first release. Don't think that 500,000 is a lot, in fact, after distributing them to various cities, there aren't many left. Many people understand this point, which is why so many people came to line up very early. It seems Fang Li thought things through too optimistically, even if you arrive early, it's not necessarily guaranteed that you can get the book.

  "Right, brother, you just said what advertisement is it, isn't it a new book on the market? Did they also advertise on TV?"

  "Huh? Didn't you come to buy the book after seeing the advertisement on TV?"

  "No, it was last night that my dad suddenly called me and told me to buy 'Hong Huang' back today." Fang Li said.

  "I guess you must have seen the ad yesterday too, haven't you? Luckily I downloaded it to my phone, and I'm telling you, this trailer is way better than those movie trailers."

  He played it on his phone for Fang Li, and then Fang Li fell into it. Under the influence of Fang Suo, Fang Li more or less liked books about gods and ghosts.

  Fang Lie thought to himself, why not buy one for myself too? But then he shook his head, it's already quite lucky to grab one copy, wanting to grab two is really thinking too much.

  Just then, while Fang was lost in thought, the bookstore opened its doors and people swarmed in.

  Fang Lie was also squeezed into the crowd and rushed to grab books.

  "Give me a copy of Su Rensheng's 'Huang Huang'"

  "I also want a copy of 'Huanggu', hurry up and don't dawdle"

  "Two Volumes of 'The Grandmaster'"

  Such voices were endless on the counter of the bookstore.

  "The Desolate Era" is on fire!!

  Yu Qiyuan smiled and said, "The 500,000 copies of 'Huang Yu' that Su Vice Director put on the market yesterday were all sold out."

  "Classics are classics." Su Xichen took a deep breath, it seemed that the effect of that advertisement was really powerful.

  But Su Lei was a bit too humble, in fact, the sales of "Huang Yu" can reach this level, the advertisement broadcast by CCTV has played a significant role, but another reason is his reputation. The bestseller "Sherlock Holmes Collection" has made him a first-rate writer now, and many readers will buy his books because of his name.

  And the popularity of "Sherlock Holmes" has not yet dissipated, even if the detective and "The Flood" are quite different, but Su Rixing's name can now be considered a brand.

  Although it hasn't reached the point where a book can be sold out just by having this name, the three words "Su Rui Chen" are already a guarantee of quality for some readers.

  When he heard that "Huang Yu" sold over 500,000 copies on its first day of sales, the stone in You Teng's heart dropped by half.

  Su Renshan and Yu Qiyuan adopted a scarcity marketing strategy, with 500,000 copies sold out on the first day, and no reprints were made available on the second or third days.

  This situation can be seen everywhere in today's market.

  "Excuse me, sir. Do you have a book called 'Huanggu' in your store?"

  "It's been gone for a long time. Yesterday I stocked up 200 copies, and they were all snatched up in less than a morning. It's really too crazy!"

  "Is something wrong? This is already the third store I've run to, how can they all be out of stock? Don't you know how to restock?"

  "I actually wanted to buy more, after all, books with good sales are golden treasures. Unfortunately, when I called to purchase more books, they didn't have any additional prints."

  "Alas, I'll just go take a look at other stores then."

  "Kid, don't waste your effort anymore. According to what I know, the market's copies of 'Huang Yu' have already been sold out."

  "What's going on?! This time it's totally disastrous!!"

  ……

  There is also a point that Xianyue Cultural Transmission Co., Ltd. has risen with the east wind of "Honghuang" this time, and behind the sales of "Honghuang" is CCTV, the great god who promotes it. Wang Ni's connections can be said to be only in Yangcheng, but once she leaves Yangcheng, they are useless. It is very difficult to sell nationwide on channels, but this time CCTV has opened up a smooth road, and all the green lights are open everywhere, which also solves the problem of channels. Wang Ni grasped this opportunity and established cooperative relationships with various publishers and large bookstores, so future book releases will not be limited to Yangcheng.

  If at this time Deyun Press uses some killer tricks again, Shanghai Release Culture Communication Co., Ltd. can easily break through with the help of external sales channels.

  At this point, Su Xichen is not comparable to slapping horses. Shangshi Cultural Communication Co., Ltd. is getting better and better, and Su Xichen is naturally happy. He occupies 60% of the shares, so it can be said that although he is only the editor-in-chief of Shangshi Cultural Communication Co., Ltd., Wang Ni is the president, but in fact this company belongs to Su Xichen.

  Hunger marketing should be appropriate, so on the fifth day, one million copies were reprinted and distributed across the country.

  The three-day wait made these readers extremely anxious, and some even bought dozens of copies as soon as they were available.

  In his words, if there is another shortage, he can raise the price and sell it out, which is what we call a scalper.

  However, this will inevitably disappoint these scalpers, as the supply of "Huang Yu" is endless. How could Yu Qiyuan let these scalpers make money? In the past three days, Wang Ni has contacted many printing factories and printed more than 2 million copies of "Huang Yu", which are still being reprinted, how can they be out of stock again?

  "The book 'Huang Huang' can be said to have opened up a new school of thought, its sales will absolutely not be low!" Su Xichen thought.

  The book "Huang Hua" can be said to be Su Shicen's own blend of the classic works of many pre-earth flood flows, although it is a blend of many classics, but after all, it is still considered original, however, in my heart, there are still some uncertainties, so I went online to check the evaluation of "Huang Hua" on the internet, but instead, I stumbled upon this piece of news——

  The strongest of this century!!

  Thanks for everyone's support, currently Xiao Mao has reached number one on four urban charts, thanks again.

  The kitten is a computer novice, so I don't understand special effects. Everyone says that it's impossible to make good special effects in a week, so I've changed it to a month. Thank you for your suggestions and tolerance.